EA Mobile, a division of Electronic Arts Inc. (ERTS), a video game maker and publisher announced that among the best 20 gaming titles available on Apple Inc.’s (AAPL) iPhone 4, 12 were from the Electronic Arts mobile gaming division. apple_iphone_1

Electronic Arts believes that this rating shows the popularity of its brands among the consumers who use iPhone and other mobile devices.

Digital Arts said that it’s offering 16 of its most well-liked titles for download to iPhone users at lower costs ranging from $0.99 to $2.99. The discount will end on June 28, 2010.

Apple’s iPhone 4 has a 3.5-inch show with a native resolution of 960 by 640 pixels. Commonly known as retina show, this is four times the pixel density of a typical LCD display at a whopping 326 pixels per inch, providing a higher resolution for players.

Apple’s iPhone supports much more than 100 features with a 3-axis gyroscope, enabling users to play games having a greater ease.

Electronic Arts recently launched NCAA football for iPhone 4. This is the earliest game developed specifically for iPhone 4, utilizing its new retina display. Players have the choice to pick from 55 colleges or can create a new one to play the BCS National Championship.

EA Sports-FIFA 2010, another Digital Arts game in demand, enables users to play with any of 570 teams in 30 leagues using the iPhone’s touch screen and accelerometer.

We think well-liked titles such as 2010 FIFA World Cup South Africa, SCRABBLE, Tetris, MONOPOLY and BATTLESHIP will help Electronic Arts mobile division to achieve substantial market share and top-line development going forward.

Gaming business is going via a main transition. With the advent of smartphones, iPad, iPhone and PDA’s, mobile gaming is becoming a main revenue earning marketplace for the game businesses.

According to research firm, DFC Intelligence, mobile gaming industry is expected to grow to $11.7 billion by 2014. The iPhone alone is estimated to constitute 24% of the total gaming software sales. In our view, this will be a major growth driver for Electronic Arts.

Digital Arts is poised for growth as it posted non-GAAP net revenue of $4.16 billion and had 27 titles that sold more than one million units in fiscal 2010.

Nevertheless, Digital Arts faces stiff competition from Activison Blizzard (ATVI – Snapshot Report), Take-Two Interactive Software Inc. (TTWO – Snapshot Report) and privately held Sony On the internet Entertainment LLC.

We think Digital Arts has a strong pipeline of items such as Medal of Honor, Dead Space 2, Require for Speed Hot Pursuit and Crysis 2 within the second half of 2010, which is projected to drive its top-line growth in the coming quarters.

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